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wear what you made it through.
aura. byKion isn’t just a clothing brand. It’s a movement — a space where pain turns into purpose and silence becomes a story.
We created aura for anyone who’s ever felt like giving up. For those who survived, and those who didn’t. For the families left with memories. For the ones still fighting. And for the ones who finally found peace.
Through our "Be Me" campaign, we highlight real people who’ve battled depression, faced suicidal thoughts, and chose to keep going. It’s not about being perfect. It’s about being here.
Aura is for them. Aura is for you.
our purpose
We exist to spark conversations, end stigma, and bring light to dark moments — one hoodie at a time. A portion of our profits help support suicide prevention efforts and mental health awareness.
our vibe
Oversized, heavy, and built with meaning — every piece from Aura is designed to feel like a hug. Minimal, bold, and deeply intentional.
This is more than a fit. This is armor. This is aura.
be a part of it
Whether you're wearing your story or someone else's — thank you for being here.
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If you need someone, dial 988.
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